Design Thinking is a comprehensive customer-oriented innovation approach that aims to generate and develop creative business ideas or entire business models. Essentially, Design Thinking attempts to project designers' approaches and methods onto business processes. The approach is ultimately applicable to all kinds of business ideas – whether they have a product or service character. The first mouse for the Macintosh computer was created after a similar approach, or the first toothbrush with a wider ergonomic shaft. The features of Design Thinking can be summarized as follows on this book.
